Having a video on your landing page can increase conversion rates by 80%
Placing explainer videos on your landing page can help increase the chances of users signing up for your service.
Effective explainer videos communicate your message within seconds, and make sure people remember it. According to a research compiled by 3M, visuals are processed 60,000 times faster than text, making sure our animations communicate your message the moment a visitor lands on your website.
And will they remember your message? Sure they will. The average viewer remembers 95% of a message when it is watched, and only 10% when read. Lucky for us, that’s just how our brain works.
Videos generate 1200% more shares than text and images combined on social media
Every business benefits from the word of mouth. On social media, that happens when a person shares your video with their friends, which increases your brand awareness, and gets them a step closer to signing up for your service.
92% of mobile video consumers share videos with others.
Animations also have 135% greater organic reach than photo posts on Facebook That’s the number of people who interact with your post, without you having to spend a dime on ‘boosting’ or ‘promoting’ it.
90% of users find videos helpful while deciding to purchase your product
When deciding to purchase a product online, users often look for videos that explain how it works and it’s benefits. It helps them build trust and avoid unpleasant surprises when they finally experience your product.
58% of customers think companies with videos can be trusted, and are less surprised by products backed by videos. This is true for both Tangible and digital products (mobile/web apps). For mobile apps, product demo videos explaining how key features of your app work can help increase your customer base.
Source : Forbes, Hubspot, Fast Company, Unbounce, Social Media Today)
